Analysis of the Film Blade Runner Essay Example | Topics and Well Written Essays - 1250 words - 2

Analysis of the Film Blade Runner - Essay Example For all intents and purposes, Deckard the hero is presented to the audience as a typical macho hero, he is a retired policeman a hardy and trained fighter not only capable of protecting himself but others. He has problems like anyone else but he cuts the figure of independence and freedom, a man who is a master of his universe, so to speak. However, despite his macho and fearless image quickly erodes when he is strong-armed and subtly manipulated by Bryant to go back to Blade running a job he has no intention of doing. Bryant exercises power over Deckard in the same way the Panopticon does to the prisoners, keeping him in permanent visibility by denying him a chance to retire so that he can sustain automatic power functioning. (Foucault 156). From this, one can surmise that he in spite of his physical power and intelligence he is enslaved by the fear he drives him to seek out the replicants although he would rather not be involved. His is however not the only fear, every other charac ter and even the intended ground on which the movie was founded is based on fear. Human beings create the replicates so they can carry out tasks that are impossible for them such as mining in other planets, however, since they recognized that the replicants were potentially more powerful, they made them such that their lifespan could not extend past four years. Essentially humans had created a system that forced the replicants to live in perpetual fear and dread knowing that whatever they did they could not live to enjoy it for more than the four years allocated to them. This fear drove Roy to go hunting his â€Å"father â€Å"and creator Tyrell, in a desperate attempt to discover the secret of life, this quest is a parallel of human attempts to discover the secret of immortality since they live in perpetual fear of death’s inevitability. The blade runners who are tasked with the duty of â€Å"retiring† them was in an attempt by the authorities to consolidate their p ower and ensure there is order in society by eliminating and elements that could potentially challenge power in the future.

The Extent To Which Creating Value To Customers And To The Firm Are An Essay

The Extent To Which Creating Value To Customers And To The Firm Are An Intrinsic Part Of Marketing Today - Essay Example The actors can create value and make offers for potential values. In some occasions, both service providers and customers play significant roles in value creation process. This brings the issue of clients being the value co-creator. Gronroos (2011, p.1) points out that the customer is always a co-producer of value as far as creation of customer value is concerned. Understanding value creation and co-creation value are essential because it enables individuals to meet their stated goals successfully. Value creation deals with value-in-use, which is produced by clients. The process that contributes to value-in-use for customers is essential in producing value for clients. The value-in-use covers all the activities performed by the company and customers in business process. Moreover, the both customers and firms play significant roles in value creation process. Customers are the user of the products; thus, they create value for themselves through integrating organization resources with o ther crucial available resources in a self-services process (Gronroos 2011, p.9). Contrary, the firm play the role of resource provision to customers; thus in the process they create value to customers. The resources integrated and utilized by customers or firms must be created by someone. Self-evident manufacturing is one of the essential roles of firms that they play in the process of value creation of customers. Designing, development, manufacturing and delivering of resources are all the necessary process for creating value in-use (see figure 1 below). This means that they facilitate value creation of customers; thus contributing to successful business... The report stresses that marketing management philosophies are the key, critical tasks of creating effective customer and organization value; thus improving business performance. There are numerous ways through which organizations conduct their marketing activities. These include production, promotion, distribution and pricing concepts, which are combined as the marketing mix. The societal marketing is one of the marketing management philosophies that aim to improve the wellbeing of the society. This is through focusing on consumer value creation and satisfaction of their needs. This paper concluded that understanding value creation is essential, and marketers should understand it in the new sense of satisfying the needs of customers rather than making sales in marketing practices. Therefore, companies nowadays strive to maintain and attract new customers through creating customer value. The employ varied marketing strategies, which include marketing promotion, product differentiation and pricing strategies in achieving effective business performance. They empathize on the significant of marketing management philosophies that will enable them to maintain and improve customer of organization values. Lastly, marketers incorporate technologies in the business process such use of Internet and social networking sites in order to achieve competitive advantage. However, poor incorporation associate with inadequate technical skills impact significantly customer and organization value in the marketing practices.